VR/AR/MR Articles

VR and Franchise Law: Franchisee Emptor
1000 648 David Hoppe

One of the most interesting thing about the evolution of virtual reality is the constant, ongoing interaction between this rapidly-evolving technology and business. There isn’t any template for the development of the relationship, particularly not when it takes place at such high velocity. Often the result is conflict. A perfect example is…

A Deep Dive: Law, Virtual Reality and Augmented Reality
1000 648 David Hoppe

This is a sparring program, similar to the programmed reality of the Matrix. It has the same basic rules, rules like gravity. What you must learn is that these rules are no different that the rules of a computer system. Some of them can be bent. Others can be broken. Understand? -From…

Virtual Reality, Virtual Certification
1000 648 David Hoppe

There’s a fascinating short video about pretty much the exact opposite of augmented reality, which nevertheless, has an important message about the widespread impact of something that initially seems local. One of the markets where Augmented Reality technology has, to quote Steve Jobs, put a big ding in the universe, is aerospace.…

Who Does Luke Skywalker Work For?
800 600 David Hoppe

Remember the first Star Wars movie? Remember how it ended? Luke Skywalker is in his fighter, screaming down a kind of alley on the surface of Darth Vader’s Death Star. The Death Star is powering up and preparing to obliterate the rebel base – in fact, the entire planet it sits on.…

Club Penguin for Adults
1000 648 David Hoppe

On December 15, 2016, Oculus officially launched Oculus Rooms, the VR pioneer’s first move into social VR. Essentially, the idea is that you and your friend/acquaintances/enemies can gather together in a virtual space, and interact. Here’s the company’s somewhat breathless description of the whole idea: The first wave of VR was all…

VR lawyer
Taking Privacy and VR Seriously
1000 648 David Hoppe

They’re Watching You. Really. One of the most vital, yet elusive, legal issues surrounding VR is privacy. The concept has its roots in the oldest, most basic elements of American law. It’s enshrined, ultimately, in the Fourth Amendment of the Constitution, which has been defined to include issues such as birth control,…

Squirtle Goes to Washington
1000 647 David Hoppe

Jefferson Smith: I-I-I don’t think I’ve ever been so thrilled in my whole life. And that Lincoln Memorial! Gee whiz. That Mr. Lincoln, there he is. He just lookin’ right straight at you as you come right up those steps. Just – just sitting there, like he was waiting for somebody to…

VR lawyer
What Can You Legally Do With A Celebrity In VR?
1000 648 David Hoppe

When the first Harry Potter movie came out, Emma Watson, the actress who played Hermione Granger, looked like this: She was ten years old, and it was 1999. The final movie came out in 2010, and Watson was 20. She looked more like this: The internet being, ah, the Internet, apparently a…

copyright lawyer
Copyright, VR and MOOCs
1000 648 David Hoppe

One of the things that makes technology different from many other businesses is that in order for a product to succeed, you need partners. More specifically, you need developers. Whether it’s Microsoft Windows, or Linux, or whatever, you need people out there who are going to write code for your technology, and…