Digital Media - Gamma Law

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2026 Digital Media Primer: AI, Virtual Production, and Data Localization

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By: David B. Hoppe

2026-06-18

Most critical commentary around AI still considers content creation to be the most problematic area. That framing is already outdated. The harder problem emerging across media and technology is the enforcement of AI usage and digital intellectual property rights.

How Can US–Japan Digital Media Deals Structure IP, Licensing, and Compliance?

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By: David B. Hoppe

2026-01-12

As the digital media ecosystem continues to mature, few relationships shape the global content economy as profoundly as the one between the United States and Japan.

Artistic License: Contracting IP to Media Producers

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By: David B. Hoppe

2024-02-23

Intellectual property licensing is a complex but lucrative process for creators and rights holders. When a TV show, movie, or video game is adapted from an existing work like a novel or comic book, or when the production wants to use a person’s artwork, music, fashion designs, or computer code, the original IP owner can license their work and earn fees and royalties. However, the legal implications surrounding these deals require careful consideration.

Lex Machina: Artificial Intelligence Brings Real Legal Quandaries

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By: David B. Hoppe

2023-05-26

Artificial intelligence and automation systems are rapidly transforming industries across the globe, from transportation to healthcare to finance. As AI becomes more prevalent, it is also creating significant legal challenges that demand careful consideration and planning.

Great Brain Robbery: Web3 Intellectual Property Rights

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By: Amy Sanderson

2023-05-25

Intellectual property rights (IPRs) play a critical role in the rapidly evolving Web3 environment, protecting the creativity, innovation, and artistic expression at the heart of the world’s digital transformation.

Virtual Goods, Real Profits: Monetizing the Metaverse

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By: David B. Hoppe

2023-03-06

As the metaverse’s popularity continues to grow, organizations are exploring new business models, ranging from play-to-earn games to virtual world customization. With these innovative technologies come unique legal and regulatory considerations that must be considered when deciding on an appropriate model for your organization.

Legal Guide to DAOs in the Metaverse

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By: David B. Hoppe

2023-03-03

Decentralized autonomous organizations (DAOs) are rapidly gaining popularity in the metaverse. Creating and hosting a DAO in the metaverse offers organizations numerous benefits, such as increased participation, visibility, efficient interaction with other applications and organizations, access to global audiences, and opportunities to take advantage of the growth of this relatively new landscape.

Case Clothed: Legal Considerations for Digital Fashion Creators

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By: David B. Hoppe

2023-03-03

Fashion brands invest significant time, money, and effort into creating unique designs, logos, and other intellectual property (IP) that sets them apart from their competitors.

Playing It By Ear: Money and Music Rights in the Metaverse

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By: Amy Sanderson

2023-02-06

The metaverse promises to open a world of new possibilities, applications, and business models, and along with these new ways of working, socializing, and entertaining ourselves come a host of legal questions.

The Legal Landscape Surrounding AI-generated Art

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By: David B. Hoppe

2023-02-01

Artificial intelligence (AI) has the potential to revolutionize the way art is created, with some experts even predicting that AI-generated art will eventually become mainstream content.