AR/VR/MR

Extended Reality (XR), also known as ‘cross reality,’ is an emerging technology that encompasses a spectrum of experiences, including virtual reality (VR), augmented reality (AR), mixed reality (MR), cinematic reality, and other alternative realms.

The UK Intellectual Property Office (UKIPO) has recently released updated trademark guidance that aims to shed light on the intricate world of non-fungible tokens (NFTs), virtual goods, and the metaverse. This comprehensive guidance seeks to provide much-needed clarity on the appropriate classification of these digital assets in the metaverse.

China has established itself as the world leader in artificial intelligence regulation. In May, Beijing concluded a second cohort of rules restricting the use of deepfakes. The development is the latest in a series of Chinese government interventions aimed at protecting the public and engendering trust in AI technologies.

We recently discussed the myriad legal issues arising out of the development of the metaverse and users’ interaction through avatars. Here, we look at some of the key legal risks that game developers, social applications, and metaverse platforms assume when problems occur in the virtual environment.