Decentral Casting: Reimagining Entertainment in Web3

Decentral Casting: Reimagining Entertainment in Web3

Decentral Casting: Reimagining Entertainment in Web3

1000 648 Amy Sanderson

The way we entertain ourselves, handle money, and learn new things is changing as technology evolves. Web3, in particular, is giving us all pause to take a closer look at entertainment, finance, and how we learn new skills. Entertainment, for example, used to be all about big companies controlling what we watch and listen to. But now, with Web3, things are shifting.

Changing Incentive, Ownership, and Monetization Structures in Entertainment

One of the most striking transformations brought about by Web3 is the alteration of incentive structures for entertainers and their audiences. NFTs, for example, enable fans to become stakeholders in the success of their favorite entertainers. By purchasing NFTs, fans not only invest in the content but also the potential future success of the entertainer. This symbiotic relationship fosters a sustainable community driven by shared confidence and mutual benefit. Moreover, platforms like Royal and DAOs such as Dreams Never Die Records are democratizing the entertainment industry by empowering fans to participate directly in decision-making processes and investment opportunities. But how is this all happening in the modern decentralized era?

Historically, ownership in the entertainment industry has been heavily skewed toward platform giants, leaving creators with limited control over their work. Web3 challenges this paradigm by shifting ownership back to creators through mechanisms like NFTs. Taylor Swift’s recent rerecording of her albums highlights the struggle artists face in maintaining ownership over their original creations. In a Web3 world, artists can leverage NFTs to establish verifiable ownership and profit-sharing mechanisms, ensuring greater autonomy and control over their work.

Additionally, the resale of NFTs enables creators to earn royalties from secondary market transactions, establishing a perpetual stream of revenue throughout the lifecycle of their content. Indeed, Web3 introduces a plethora of new monetization channels that circumvent traditional intermediaries, enabling creators to capture a larger share of their earnings. By leveraging NFTs and platforms like Socios and Vezt, entertainers can directly monetize their content and engage with fans on a global scale. These platforms facilitate transparent and fair compensation models, fostering a more sustainable relationship between creators and consumers.

Furthermore, Web3 monetization channels empower creators to bypass gatekeepers like radio stations and streaming platforms, granting them greater autonomy over content distribution and visibility. This democratization of distribution ensures that artists are fairly compensated for their work, paving the way for a more inclusive and diverse entertainment landscape.

As the entertainment industry embraces Web3, we are witnessing a paradigm shift toward a more equitable, transparent, and empowering ecosystem. By realigning incentives, ownership structures, and monetization channels, Web3 is democratizing the industry and empowering creators to thrive in a digital age defined by decentralization and collaboration. The future of entertainment lies in embracing Web3 and harnessing its transformative potential to create a more inclusive and sustainable creative economy.

The Rise of Decentralized Finance (DeFi) and Blockchain Banking

Web3 is changing banking as we know it. Blockchain technology, the backbone of Web3, offers transformative possibilities for traditional banking operations. With its inherent security and transparency features, blockchain facilitates secure and efficient transactions, reducing costs and processing times. One of the most significant consequences of Web3 in finance is the emergence of decentralized finance or DeFi. DeFi represents a paradigm shift away from traditional banking systems, replacing intermediaries with smart contracts and blockchain technology. This decentralized approach enables individuals to engage in financial transactions, including lending and trading, directly with one another, bypassing centralized institutions. Here’s the problem: regular centralized institutions are now struggling to adapt.

Enter the U.S. Securities and Exchange Commission (SEC), which has been at the forefront of developing criteria to determine whether certain tokens qualify as securities. Since 2018, the SEC has expanded its regulatory criteria to include the distribution and marketing of tokens beyond the traditional Howey Test. This expansion underscores the importance of compliance during token sales and marketing campaigns. Violations of securities laws can occur if tokens are distributed through unregistered Initial Coin Offerings (ICOs) or if marketing materials contain false or misleading statements. However, additional rules providing for a healthy regulated, decentralized marketplace are nowhere on the horizon.

Web3 lending platforms, powered by blockchain technology, are redefining the lending landscape by eliminating the need for traditional intermediaries. Smart contracts, programmed to execute lending agreements automatically, enable peer-to-peer lending without the involvement of banks. This decentralized approach empowers individuals to access funding and earn interest on their deposits directly, bypassing traditional banking channels. While DeFi promises increased accessibility and efficiency, its lack of regulation raises concerns about consumer protection and financial stability. Unlike traditional banks, DeFi platforms operate without oversight from regulatory authorities, potentially exposing users to risks such as fraud and market manipulation. However, proponents argue that DeFi has the potential to foster financial inclusion by providing banking services to underserved populations worldwide.

Navigating the Regulatory Landscape in Web3 Finance

When we talk about gambling, one key element is chance — not having control over what happens. In the world of Web3 gaming, loot boxes are a big deal. They contain stuff that’s already decided before you open them, which means it’s all about luck, not skill. This makes them similar to traditional forms of gambling, even if you’re really good at the game itself. Then there’s the question of prizes — what you can win.

At the heart of the debate lies the concept of consideration, which denotes what participants stake or risk in a gambling activity. Across US jurisdictions, interpretations of consideration vary significantly. Some states mandate a direct monetary payment or something directly exchangeable for money to qualify as consideration for gambling, which is grounds for regulation. However, others adopt a different perspective, encompassing virtual items with entertainment value, which is offered broader protection under the law. This divergence poses a challenge in determining whether the purchase of loot in Web3 gaming constitutes gambling. Moreover, the distinction between purchases made with real-world currency and in-game currency adds complexity to the analysis.

Central to gambling analysis is the element of chance, which signifies a lack of control over outcomes. In the realm of loot boxes, chance plays a pivotal role as the contents of these boxes are predetermined and not influenced by player skill. This predetermined nature distinguishes loot boxes from skill-based games, where player actions directly impact outcomes. Statistical probabilities assigned to individual items govern loot box contents, ensuring that chance remains a dominant factor in the equation. Thus, irrespective of a player’s skill level, the element of chance permeates the mechanics of loot boxes, aligning them with traditional forms of gambling.

Prizes, or the potential rewards in gambling, add another layer of complexity to the analysis. The value of the virtual items received from loot boxes is pivotal in determining whether they constitute a prize. States exhibit varying interpretations of what constitutes a prize, with some adopting a liberal view, considering virtual items as prizes if they extend in-game play or entertainment privileges. Conversely, others maintain a more restrictive stance, requiring items to possess tangible monetary value. Additionally, the legality of virtual items as prizes may hinge on their exchangeability for real-world currency, further complicating the analysis. The evolving nature of virtual economies and secondary markets exacerbates the challenge of defining virtual items as prizes within the gambling context.

Amid growing concerns over the impact of loot boxes, regulatory responses have emerged to address the perceived risks. Legislative efforts, such as Senator Hawley’s bill, seek to impose age-based restrictions on loot box sales, particularly targeting games oriented toward minors. However, such regulations raise challenges for developers and publishers while seeking to safeguard consumers. Alternatively, private market solutions, such as industry self-regulation and enhanced parental controls, offer flexibility but may not fully address the underlying issues. As observed in South Korea, a mixed approach combines legislative mandates with private industry measures to mitigate risks associated with loot boxes, providing a comprehensive solution that balances regulatory oversight with industry initiatives.


As we continue to explore the potential of Web3 in entertainment, finance, and skill development, finding a balance between regulation and innovation will be crucial. A collaborative approach involving lawmakers, industry stakeholders, and consumers is necessary to ensure that Web3 technologies are harnessed responsibly and ethically. By addressing regulatory challenges and fostering a supportive ecosystem, we can unlock the full potential of Web3 to create a more inclusive, transparent, and empowering digital future for all.

Gamma Law is a San Francisco-based Web3 firm supporting select clients in complex and cutting-edge business sectors. We provide our clients with the legal counsel and representation they need to succeed in dynamic business environments, push the boundaries of innovation, and achieve their business objectives, both in the U.S. and internationally. Contact us today to discuss your business needs.

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Amy Sanderson

All stories by: Amy Sanderson

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