advertising Archives

Video Games Could be Fertile Grounds for Personalized Ads

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By: David Hoppe

2020-03-19

Personalized advertising is all over social media. On Youtube, Facebook, and Twitter, users continuously see advertising geared toward their preferences. While historically it has been difficult to personalize ads outside…

VR Advertising and Mr. Evil

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By: David Hoppe

2016-10-03

You’re in the middle of a virtual reality game. As part of the game, you end up chasing the bad guy (or one of them) down the long, long jetway…

The Age of Monetization

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By: David Hoppe

2013-09-26

The word “monetization” is not a new; officially it means to coin money, or to establish something as legal tender, but in recent years has come to mean utilizing something…