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Virtual Commerce: Brands in the Metave®se
https://gammalaw.com/wp-content/uploads/2022/01/EcommerceMeta.1000px-1024x664.jpg 1024 664 David B. Hoppe David B. Hoppe https://secure.gravatar.com/avatar/deece28b9e83401d69ac637a2f6303997545094a4aa56d4f1eb3f1905679a03a?s=96&d=mm&r=gThe value of the global metaverse is expected to reach $800 billion by 2024. This represents more than 16-fold growth over the $48 billion generated in 2020. The metaverse brings with it a host of legal challenges and opportunities including trademark enforcement, branding and marketing deals, content partnerships and collaborations, market development, and customer diversification.
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