virtual reality Archives

Virtual Commerce: Brands in the Metave®se

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By: David Hoppe

2022-01-24

The value of the global metaverse is expected to reach $800 billion by 2024. This represents more than 16-fold growth over the $48 billion generated in 2020. The metaverse brings with it a host of legal challenges and opportunities including trademark enforcement, branding and marketing deals, content partnerships and collaborations, market development, and customer diversification.

Heavy Meta: Privacy and Cybersecurity in the Metaverse

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By: David Hoppe

2022-01-10

The metaverse is poised to become the biggest technological revolution of the 21st century. It is likely to change the way humans engage with each other, revolutionizing social interaction, building whole new economies, and ushering in a host of privacy and cybersecurity issues.

Can the Long Arm of the Law Reach Into Extended Reality?

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By: David Hoppe

2021-12-14

Every day, millions of gamers, students, and other users around the world log in to experience the virtual world. Some are intent on playing the latest, most realistic video game. Others seek to recreate real-life social interactions in the virtual space.

To Thrive, LBEs May Need to Pivot, Repurpose

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By: David Hoppe

2020-11-15

In early 2020, Sandbox VR was a healthy business, with 10 virtual reality arcades in North America and Asia. By May 1, every one of them had closed. Revenue dropped…

VR Offers an Up-Close Look at COVID-19 Lung Damage

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By: David Hoppe

2020-04-09

Dr. Keith Mortman, Chief of Thoracic Surgery at George Washington University Hospital, has created a virtual reality simulation of coronavirus-damaged lungs using a CAT scan from a patient in his…

Compose Music in VR with SolsticeVR

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By: David Hoppe

2020-04-01

Music and virtual reality intersect with increasing frequency in today’s technological landscape. Numerous artists have recorded 360-degree music videos for viewing with a VR headset. While others, like AmplifyVR, utilize…

Demand for AR/VR Engineers Grows 1,400%

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By: David Hoppe

2020-02-25

From Pokemon Go to the Ikea app, Snapchat filters to connecting with replicas of loved ones after death, virtual reality (VR) and augmented reality (AR) are gaining traction in the…

Augmented Reality Will Be the Tech Revolution of the ’20s

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By: David Hoppe

2020-02-23

In the 1990s, computing technology reached a level of affordability that brought desktop PCs into homes around the world. In the 2000s, those desktop computers connected users to the world wide web, and thus to nearly unlimited information as well as to other users in forums and chat rooms, and eventually, via social media.

VR / AR News: The Latest VR / AR Use Case: Reuniting Loved Ones with the Dead

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By: David Hoppe

2020-02-14

Technology is changing nearly every aspect of how we live and this now includes the way we grieve. Virtual reality and augmented reality can now give us the opportunity to…

VR/AR News: Virtual and Augmented Reality Investment Down 36% in 2019, According to Greenlight Insights

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By: David Hoppe

2020-02-05

Total investment in virtual and augmented reality (XR) technology decreased by $1 billion in 2019, according to a new report from the XR marketing firm Greenlight Insights. Whereas total investment…