INDUSTRY PRACTICE

VR/AR/MR

Gamma Law’s team of specialized VR/AR/MR lawyers understands businesses that develop and offer immersive and augmented technologies and experiences. We support clients as they navigate the complex legal issues surrounding the use of augmented reality, virtual reality, and mixed reality across filmmaking, video games, education, and a range of other applications. Our attorneys advise and represent clients on all facets of VR/AR/MR law, including negotiation, licensing, and M&A deals, as well as day-to-day general counsel services.

VR/AR/MR Lawyers

Gamma Law advises companies developing and deploying virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies across entertainment, gaming, enterprise, and emerging digital media applications. Our attorneys support clients navigating the legal and commercial issues associated with immersive technologies, including technology and content licensing, intellectual property protection, platform and distribution agreements, strategic partnerships, and mergers and acquisitions, as well as ongoing outside general counsel services. Because immersive platforms often combine software, hardware, creative content, and interactive services, our work draws on the firm’s extensive experience in digital media, video games, intellectual property, and technology transactions.

Our VR/AR/MR clients have included cinematic VR content producers, location-based VR and AR game developers, a leading Japanese developer of haptics technology, a location-based AR experience company, a developer of VR content-creation tools, and an organization of independent VR creators. Drawing on this experience, Gamma Law provides practical guidance on structuring collaborations among technology developers, content creators, and platform operators, helping clients commercialize immersive technologies while managing legal and regulatory risk.

Virtual General Counsel Services

Gamma Law also provides turnkey virtual general counsel services to companies in VR/AR, managing both extraordinary and routine corporate legal matters, freeing executives to focus on their businesses.

Contact us to learn more about Gamma Law’s VR/AR/MR practice and to see how we can help you achieve your objectives.

WHAT WE DO

Core Practice Areas

Technology & Content Licensing

We structure and negotiate the agreements that bring immersive experiences to market — from content production deals to platform distribution and technology access arrangements.

  • Content licensing for VR, AR & MR productions
  • Platform & distribution agreements
  • Technology licensing & developer agreements
  • Co-production & co-development arrangements
  • Location-based experience & venue agreements
  • UGC frameworks & creator rights
Intellectual Property Protection

We safeguard the creative and technical assets at the heart of immersive technology — so your IP portfolio grows alongside your product.

  • Trademark clearance & registration for XR brands
  • Copyright protection for virtual assets & environments
  • Patent strategy for hardware & software innovations
  • Infringement enforcement across digital platforms
  • Contractor & employee IP assignment agreements
  • Brand protection for location-based & enterprise XR
Corporate, Financing & Regulatory Counsel

We support XR ventures from formation through financing and growth — and guide clients through the data privacy and compliance obligations unique to immersive technology.

  • Business formation & founder agreements
  • Convertible note & equity financing
  • Accelerator program & strategic partnership agreements
  • Data privacy & biometric data compliance (GDPR, CCPA)
  • Health, safety & content regulation guidance
  • Virtual general counsel & day-to-day legal management

TRACK RECORD

Selected Transactions

  • Represented VR tech startup in $2 million of convertible note investments from Google Ventures, Accel Partners and, Rothenberg Ventures.
  • Represented multiple VR startups in agreements with ViveX and Rothenberg accelerator programs.
  • Represented multiple VR startups in corporate formation, structuring of shareholdings, and founder agreements.
  • Represented multiple VR startups in content and technology licensing and general counsel matters.

CLIENT VOICES

What Our Clients Say

Gamma Law’s content licensing expertise, understanding of the rapidly developing VR business and broad experience supporting content and technology startups have made it the perfect fit for us.

René Pinnell

CEO, Kaleidoscope VR Inc.

As a startup, we needed a law firm that was as innovative as we are at Construct. We found that in Gamma Law. In addition to being unrivaled legal strategists, their expertise in our industry, their responsiveness, and their deep understanding of our business needs – not simply our legal needs – have made Gamma Law the perfect fit, and trusted advisors.

Chuck Tsung-Han Lee

Vice President and Co-Founder, Construct Studio Inc.

These testimonials or endorsements do not constitute a guarantee, warranty, or prediction regarding the outcome of your legal matter.

FAQ

Common
Questions

Have a question not covered here? Our team is happy to discuss your specific situation.

Get in touch

We develop legal strategies to help businesses navigate the evolving virtual reality, augmented reality, and mixed reality landscape while mitigating regulatory and operational risks:

  • Data Privacy: Managing biometric data and user information in compliance with regulations in different jurisdictions
  • Intellectual Property: Protecting virtual assets, content, and branding across digital environments
  • Content Regulation: Navigating legal frameworks for age ratings, safety standards, and platform policies
  • Health & Safety: Addressing user risks and requirements such as motion sickness, accidents, and accessibility compliance.

Ready to talk?

Contact us to learn more about Gamma Law’s VR/AR/MR practice
and how we can help you achieve your objectives.

CONTACT GAMMA LAW