Posts By :

Amy Sanderson

What Does Globalization Mean for Esports Contracts?

 1000 648 Amy Sanderson
By:

As esports prize pools grow and audiences stretch across continents, professional teams and players are chasing opportunity on both sides of the Pacific. Nowhere is this momentum more apparent than in the evolving relationship between the United States and Japan,

read more

Are You Underestimating Japan’s Video Game Legal Landscape?

 1000 648 Amy Sanderson
By:

Japan has long been a cornerstone of the global gaming industry. With iconic franchises such as Super Mario and Final Fantasy shaping global standards in narrative design, player engagement, and brand loyalty, Japan’s influence extends well beyond entertainment.

read more

How Do Name, Image, and Likeness (NIL) Rights Apply in Esports?

 1000 648 Amy Sanderson
By:

The global appeal of athletes, entertainers, and other public figures has long been a driving force in brand marketing. As esports and video games become deeply embedded in mainstream entertainment and popular culture, celebrity endorsements present significant commercial opportunities.

read more

What Are the Rules for Advertising Online Games?

 1000 648 Amy Sanderson
By:

The online gaming world is a booming industry, fueled in part by aggressive advertising campaigns. But as mobile games flood our screens and social media feeds, the line between enticing marketing and deceptive advertising has become increasingly blurred.

read more

Legal Playbook: Esports Branding

 1000 648 Amy Sanderson
By:

Building and protecting a strong brand identity has emerged as a critical factor that can make or break an esports business’s success. As the professional video gaming industry expands at an unprecedented pace, attracting millions of enthusiastic fans and substantial investments, esports organizations face the challenge of distinguishing themselves in an increasingly crowded marketplace.

read more

France’s JONUM Regime: Friend or Faux Pas?

 1000 648 Amy Sanderson
By:

The advent of blockchain technology and the integration of cryptocurrencies into video games have presented regulators worldwide with a perplexing challenge: how to classify and govern these innovative but potentially risky ventures.

read more

Don’t Get Pwned by Bad Esports Contracts

 1000 648 Amy Sanderson
By:

Global esports has experienced explosive growth over the past decade, driven by increased internet connectivity, the popularity of streaming platforms, and the rising quality of competitive video games. What began as niche activity fueled by local competition has evolved into a business that will grow to over $2 billion in 2024 and hit $9.29 billion by 2032, a CAGR of 20.7%.

read more

Block and Tackle: Regulating Skill-Based Blockchain Games

 1000 648 Amy Sanderson
By:

Web3 gaming’s emergence has ushered in a new era of immersive, transparent, and decentralized gameplay, presenting unimaginable new odysseys for players and developers alike. Despite the promising opportunities, Web3 gaming must overcome several hurdles before it can fulfill its potential as a mainstream business model and entertainment option.

read more

Gaming and Loan: Virtual Economies Level Up Real-World Finance

 1000 648 Amy Sanderson
By:

Video games and virtual worlds have given rise to a new frontier of financial integration, blurring the lines between digital entertainment and real-world economics. As gaming ecosystems have matured, they’ve transformed into complex economic entities, complete with proprietary payment systems, digital wallets, and even credit facilities

read more

Decentral Casting: Reimagining Entertainment in Web3

 1000 648 Amy Sanderson
By:

The way we entertain ourselves, handle money, and learn new things is changing as technology evolves. Web3, in particular, is giving us all pause to take a closer look at entertainment, finance, and how we learn new skills.

read more

Subscribe to Gamma Law's
Monthly News & Insights

Close the CTA